Manufacturer: Labrada Nutrition


ProPlete Gold
LABRADA NUTRITION INTRODUCES NEW CARB WATCHERS PROPLETE GOLD PREMIUM WHEY
Protein Made with Real Ice Cream Parlor Flavors!


HOUSTON Feb. 26, 2003 Labrada Nutrition, the most trusted name in sports nutrition, today announced the introduction of its new Carb Watchers ProPlete Gold Premium Whey Protein made with real ice cream parlor flavors.

ProPlete Gold Premium Whey Protein replaces Labradas standard ProPlete Complete Whey Protein.

We have determined that our consumers want a premium quality whey protein with the same premium quality flavors that theyve come to expect from other award-winning Labrada products such as Lean Body , even if it costs a little more, says President and CEO Lee Labrada. We pulled out all the stops and threw in the little extras that our customers really love, like real fruit pieces. Its a gourmet protein, so say goodbye to chalky tasting protein powders.

Each flavor in the ProPlete Gold lineup contains between 20 and 22 grams of pure whey protein the highest quality protein available and only 3 grams of sugar and 2 grams of fat per serving. That makes it ideal for people watching the carbohydrates in their diets.

ProPlete Gold comes in seven new flavors: Mixed Berry Blast, Strawberry Ice Cream, Banana Crme, Pineapple Vanilla, Double Chocolate Ice Cream, Chocolate Peanut Butter and Orange Dreamsicle flavors. To enhance the quality and taste of the product, ProPlete Gold contains premium quality ice cream parlor flavorings and real pieces of fruit. In addition to its high quality and extensive flavor lineup, ProPlete Gold is aspartame-free and low in sodium.

*These ProPlete Gold statements have not been evaluated by the Food and Drug Administration. Labrada Nutrition ProPlete Gold is not intended to diagnose, treat, cure, or prevent any disease.